The Australian Health Practitioner Regulation Agency (AHPRA) has introduced stricter advertising guidelines for cosmetic surgeons. These guidelines aim to ensure transparency, accuracy, and ethical practices in advertising within the cosmetic surgery industry.

The new guidelines address the issue of misleading or false claims in cosmetic surgery advertisements. AHPRA emphasizes the importance of providing accurate information to potential patients, enabling them to make informed decisions. The guidelines aim to prevent unethical marketing practices and promote transparency in the advertising of cosmetic surgery services.

Read more at the AHPRA website: Patients better protected under new cosmetic surgery reforms